Marketing Operations Manager, AMER Area Marketing – LATAM – São Paulo

In this role, you will support the Latin America team operating critical Pazarlama related processes and will have direct responsibility for analytics and reporting, manage the lead flow process end-to-end, manage finance (i.e: budget usage, sponsorship/vendor contracts, etc) and legal processes, analyze pazarlama data and trends, cross team communications and training, and team centralization projects.

This position requires a strong analytical mindset, coupled with the ability to collaborate effectively across teams and stakeholders. You will play a pivotal role in enhancing the performance and productivity of the AWS Latin America Pazarlama organization by streamlining operations, optimizing processes, and driving continuous improvement and execution quality within the dynamic ecosystem.

Key job responsibilities Effectively manage the critical operational processes that affect the Pazarlama productivity and customer experience
Manage and support on Finance (budget management) and Legal (contract and vendor management) processes
Streamline lead management and lead handoff processes end-to-end and oversee follow-up activities for major and globally-aligned prospecting and demand generation programs
Ensure seamless coordination and effective execution of lead nurturing campaigns across multiple channels and teams
Identify drivers of business problems and trends at their root, while also stepping back to understand the broader context
Develop statistical analysis models to predict trends, identify potential issues, and forecast future goal achievement
Develop intuitive reports and dashboards within Salesforce and Amazon QuickSight for enhanced visibility, comprehensive campaign effectiveness measurement, and real-time goal tracking
Collaborate on weekly/monthly/quarterly business reviews and Key Performance Indicators (KPIs)
Monitor, analyze and report campaigns effectiveness and performance
Analyze metrics and data sources from various systems such as Salesforce, Quicksight, Marketo, etc
Provide comprehensive onboarding and training to new employees, ensuring effective utilization of pazarlama tools, reporting sources, and operational processes related to lead management

Drive team-wide adoption of best practices, fostering a culture of continuous learning and process improvement

A day in the life Your day-to-day activities will revolve around collaborating with internal stakeholders from field pazarlama, sales, lead management, and global pazarlama operations teams. You’ll tackle challenges such as streamlining lead management process, managing and supporting on finance and legal processes, optimizing lead nurturing campaigns, and ensuring seamless execution of demand generation and prospecting programs.

Your primary focus will be on the AWS Latin America team, working to enhance their productivity, campaign effectiveness, and goal attainment through data-driven insights, process improvements, and strategic planning. Additionally, you’ll oversee pazarlama campaigns compliance and management, performance tracking, and foster a culture of continuous learning within these teams.

About the team The LATAM Pazarlama Programs & Operations team is a customer-centric powerhouse, dedicated to support and provide operational excellence to the LATAM Field Pazarlama team and other Sales stakeholders, creating seamless data flows that drive satisfaction and loyalty.

Key responsibilities include delivering regular data and analysis about the health of the business to senior leadership, operationalize the LATAM FM reporting structure, improve internal processes, maintain internal stakeholder relationships and provide training and enablement to the broader team to ensure self-service to the entire organization.

BASIC QUALIFICATIONS 4+ years of professional non-internship pazarlama experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data

Experience building, executing and scaling cross-functional programs or pazarlama campaigns from concept to completion

PREFERRED QUALIFICATIONS Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of pazarlama programs

Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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