Jr. Brand Manager LATAM – São Paulo

Are you the kind of person who enjoys playing together, staying updated on innovations, solving problems, and learning by doing?

At Alpargatas, with a commitment to social and environmental responsibility and a forward-looking vision, we deliver unique solutions on a global scale. That’s why we seek people who tackle challenges in a simple, light, and straightforward manner. We promote a highly collaborative environment based on respect for all individuals.

Diversity, Equity, and Inclusion at Alpa are non-negotiable. We respect and value differences, so regardless of age, gender identity, race, ethnicity, sexual orientation, national origin, or disability, we invite you to be part of our journey.

If you resonate with our way of being and have the drive to make things happen every day with us, come join our Latam team!

Responsibilities and assignments

Responsabilities

• Work closely with the Brand Director to develop and execute marketing & communication strategies that build the brand, increase market share and drive revenue growth for our products within our distributor network;
• Collaborate with global teams and distributors to adapt marketing & communication strategies and campaigns to local market needs and cultural nuances;
• Guide and work in partnership with distributor teams to excel in local implementation;
• Lead the ideation, creation, integration and guide markets’ in executing impactful brand marketing & product marketing campaigns;
• Monitor and analyze the effectiveness of marketing strategies, providing insights and recommendations for optimization and improvement;
• Oversee the creation of compelling and appropriate marketing content/assets to support the brand/product and business objectives of our distributor partners;
• Manage, strengthen and develop relationships with distributor teams to drive all consumer-centric initiatives and promotions;
• Closely partner with cross-functional teams, including Commercial, Commercial Excellence,Product, eCom, Retail Finance and Operation, to ensure a cohesive and unified brand message across all communication channels and seamless integration of marketing efforts to maximize overall impact;
• Plan, monitor and track distributors’ marketing budget to achieve maximum impact and ROI.

Requirements

Requirements and qualifications

• University degree level education;
• Qualification in business/marketing/communications with regional experience;
• Experience in a similar position in Fashion and or consumer goods companies
• Intensive regional and communication ecosystem experience. Digital experience is a must;
• Fluent in English with good presentation skills is mandatory, additional Asian language skills would be ideal;
• Experience designing local/regional campaigns and amplifying global campaigns/content/creative projects across digital marketing, experiential, offline marketing, partnerships, and sponsorships;
• Have an integrated marketing mindset, a passion for storytelling through multiple media types, both visual and written;
• Strong budget and project management skills, attention to detail and communication skills;
• Occasional travel required;
• Knowledge & enthusiasm about fashion industry and pop culture is an ideal advantage;
• Microsoft Office knowledge essential.

Additional information

Benefíts

Benefits

Here at Alpa, we care about the health and well-being of our people and, therefore, we hope you have everything you need to have an incredible experience with us. Check out our benefits:

• Health Plan
• Dental Plan
• Life insurance
• Wellhub
• Ticket Restaurant
• Discount on Havaianas Products
• Birthday Day Off
• Vale Transport
• Private Pension
• Profit Sharing (PLR)
• Alpa Verão – Short Friday in January and February
• Courses, training and other development actions through ALU (Alpa Learning Universe), our corporate university
• Flexible In-Person Work Model (Going to the Office at least 3x per week)
• Flexible Hours

Process stages

• Step 1: Registration1Registration
• Step 2: Entrevista Atração & Seleção2Entrevista Atração & Seleção
• Step 3: Case ou Entrevista Técnica3Case ou Entrevista Técnica
• Step 4: Entrevista Cultural4Entrevista Cultural
• Step 5: Entrevista Gestor adicional5Entrevista Gestor adicional
• Step 6: Finalistas6Finalistas
• Step 7: Hiring7Hiring

Sobre a Alpargatas

A Alpargatas é uma multinacional brasileira centenária, dona das marcas Havaianas e Rothy’s, além da empresa de tecnologia ioasys. Presentes em mais de 130 países, nos tornamos líderes globais da indústria de calçados abertos.

Com orientação de longo prazo e uma Cultura forte e inspiradora conectada com a sociedade, nossa estratégia de negócios é focada na visão de sermos uma powerhouse Global, Digital, Inovadora e Sustentável de marcas desejáveis e hiperconectadas.

Na Alpa, carregamos no coração a vontade de fazer dar certo e de crescermos sempre juntos. Abraçamos o novo, encaramos os desafios e lideramos transformações de modo colaborativo, objetivo e sem medo.

Caminhamos com leveza e liberdade para sermos como somos e buscamos criar um legado positivo para as pessoas e para o mundo!

#SomosAlpa – Apaixonados por fazer acontecer!